What SaaS founders say about me ♥️

10/10 experience. Alex is very structured and hands-on. He helped us find working GTM channels probably 5x faster than we could’ve done without him, which saved us months of trial and error.

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Excellent stuff! Can't wait to get cracking!

We worked with Alex to create a strong foundation for our GTM efforts and he quickly proved worth the investment!
The combination of strategic challenging with tactical frameworks and hands-on action has helped us make changes to our positioning, messaging and GTM activities at a pace that would otherwise be unachievable.

Alex helped us at Media4Care to optimize our B2B Sales & Marketing processes. His hands-on approach and deep expertise were especially valuable in our SaaS startup environment — whether it was improving our CRM, setting up email campaigns, refining website copy, or developing lead gen strategies. He knows exactly where to focus in the sales funnel to drive quick results. We’d be happy to work with him again!

Alex bringt einen großen Werkzeug Koffer mit, was die Bereiche Sales & Marketing im SaaS Bereich betrifft. Gemeinsam haben wir unseren Sales-Prozess definiert, das Messaging angepasst und neue Outbound Sales Ansätze definiert. Somit haben wir gemeinsam eine ideale Grundlage geschaffen, um PATOFFICE auf das nächste Level zu bringen 🚀

Die menschliche & fachliche Kombination ist 1A, weshalb ich Alex sehr empfehlen kann👍🏽

Alex’s GTM audit was exactly what we needed at this stage. His analysis was thorough and actionable, he didn’t just point out what wasn’t working, but provided really clear actions. What impressed us most was how he challenged some of our assumptions while validating strategic initiatives we had already planned. His external perspective helped us see blind spots in our sales process and funnel optimization that we were too close to notice. The deliverable was incredibly detailed yet easy to digest. We now have a concrete action plan to improve our trial-to-customer conversion and scale our outbound efforts more efficiently. If you’re a SaaS founder looking for honest, data-driven GTM guidance, Alex is the real deal.

Thanks for the audit document Alex! Love that it already has a lot of specific and actionable items in there! 🔥

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Working with Alex brought the focus we needed. He isn't just a sales coach — he thinks holistically about GTM, from lead generation to customer success and even product. His strategic insight combined with a hands-on approach (“let’s do it” mentality) makes him a true co-pilot to our team.

The collaboration with Alex can be described in three words: customer-focused, clear, flexible.Thank you very much, Alex!

Alex has been a fantastic help to Asora. He helped us sharpen our ICP and define clear compelling messaging for all our customer-facing communication (New website, Outbound Sequencing). Alex demonstrated a real desire to understand our business. After each session, we go out with a clear plan on what to focus on and how. I can highly recommend Alex to any early-stage SaaS Founder.

Before bringing someone on full-time for go-to-market, we wanted to ensure we had a strong structure and strategy in place. Alex’s GTM audit gave us complete clarity on our top priorities and a practical action plan that made execution straightforward.

Now we’re excited for the 6-month GTM advisory with Alex. His strategic clarity and deep operational experience are exactly what we were missing. We finally have focus, confidence, and the momentum to test new approaches. and move faster.

Alex has been an invaluable contributor to taking Forward to the next stage. He helped us revamp and strengthen our Go-To-Market strategy. He provided highly valuable and actionable frameworks that have helped structure our vision and deliver results quickly.

We refined our ICP, structured our messaging, and built a powerful content strategy from the ground up. Since we started working with Alex, we've 10x'd our inbound growth and turned it into a repeatable and scalable growth channel. He acted as a member of the team and always found time to provide fast answers and support. I strongly recommend Alex as a GTM specialist for any early-stage startup looking for strategic clarity and repeatable growth.

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The audit he prepared for Leto was super interesting and helpful. It helped us define our company strategy more clearly and operate in a more targeted way going forward. There were several impulses and ideas that we certainly would not have had without him

Alex helped us grow raaft.io - we worked a lot on the ICP, how to find the right leads, and our messaging (for the website and email sequences). He is able to quickly understand products, extract USPs and communicate them clearly. Very sharp! Working with him is super smooth - clear communication, actionable tips and hands-on. I highly recommend working with Alex.

The GTM audit was thorough and practical, clearly highlighting what is working well as many actionable items to work on, which makes it a strong foundation for meaningful improvements.

I’d recommend Alex to any B2B startup or scale-up looking to clarify their go-to-market strategy. He’s great at turning complex ideas into clear, customer-focused messaging and helps teams align quickly around what matters

I had the pleasure of working with Alex at Zenspotting and I can confidently say that he is an invaluable asset to any team. Not only is he highly skilled at identifying and addressing the needs of his clients, but he is also an excellent communicator and became an integral part of the team during the project.

What sets Alex apart is his ability to find the best practices in the industry and apply them to the specific needs of his clients. He has a keen understanding of the B2B SaaS market and is able to identify the most effective ways to reach potential clients and close deals. He is skilled at analyzing data and using it to inform his sales strategies, which helped enormously to set up the B2B sales organization and strategy from scratch.

Working with Alex has been transformative for our startup. His mastery of Go-to-Market strategy is playing a pivotal role in our commercial progress.

Having Alex as a ‘partner/coach’ as we matured GTM over the last year has been invaluable and enabled us to make better decisions faster and to learn at a much faster pace than we’d be able to do alone.

The guidance in our weekly sessions were instrumental in sharpening our focus and equipping us with essential GTM strategies. I will recommend him to any early-stage SaaS startup and I'm looking forward to working with him in the future

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Alex's GTM audit greatly supported our team and brought up many topics that we otherwise would not have had on our radar. It gave us clarity on what we should tackle next and with what priority, as well as what we urgently need to focus on in the future

I would highly recommend his work to founders looking to get their GTM strategy on the road. He's got a wealth of templates that can be tailored including crafting messaging frameworks, ICPs, GTM playbooks etc. His approach is professional, challenges you to view things in different ways and clearly a lot of experience in this area.

Working with Alex brought the focus we needed. He isn't just a sales coach — he thinks holistically about GTM, from lead generation to customer success and even product. His strategic insight combined with a hands-on approach (“let’s do it” mentality) makes him a true co-pilot to our team.

I decided to work with Alex because we needed a sharp, external GTM perspective as we move from early customers to a repeatable sales motion. His GTM audit pulled everything together and made it very clear what’s working, what isn’t, and where the real gaps are. The most valuable part for us was the concrete, prioritised recommendations on founder-led selling, referrals and how to rework our website and content around how buyers actually decide. We left with much more clarity on what to focus on over the next months and confidence that we’re putting our energy into the right things