GTM Audit

Your GTM Blind Spots, Revealed

Get a 360° assessment of your current GTM strategy plus a custom 6-month action plan all within 7 days - so you can act with confidence, not guesswork.

Worked with 25+ SaaS Startups
Read Case Studies
What you get

Get clarity on What’s Working and What’s Not

Written GTM audit

A detailed Google Doc reviewing every part of your GTM – from positioning over pipeline to customer success. Each section includes findings, recommendations, and easy-to-implement to-dos.

Custom 6-month action plan with your top GTM priorities

A clear roadmap with your top GTM priorities for the next 6 months – so you know exactly where to focus.

90-minute Q&A Call

Walk through the results together. Get clarity, context, and practical next steps.

Why founders book my GTM Audit

My GTM Audit will help you with

Get clarity

Expert view on what's working, what's not, and what you need to hit your first €1M ARR.

Stop wasting time

No more random GTM activities. Focus only on what truly moves the needle.

Grow faster

Get a prioritized 6-month GTM plan to accelerate your path to €1M ARR.

Topics I cover in the audit

The key elements of the GTM Audit

A full 360° look at your GTM – both strategy and execution.

Ideal Customer Profile
Positioning
Value Proposition & Messaging
Pricing
Lead magnet, Case studies, LinkedIn...
Website and Sales Deck
Sales Demos
GTM Channels (Outbound, Content, Social...)
CRM, Sales Process & Onboarding

How we work together

Step 1
Share your GTM assets

Grant access to the relevant information via shared dataroom.

Step 2
7-day Deep Dive of your GTM

I review every part of your GTM strategy and execution.

Step 3
Receive your GTM Audit Doc

Get all findings, recommendations, and your custom 6-month plan in an easy-to digest Google Doc.

Step 4
90-min Review Call

After you reviewed your audit doc, we walk through everything together and align on next steps.

Who is it for?

My GTM Audit is ideal if you are:

a Europe-based SaaS or AI founder (bootstrapped, pre-seed or seed-stage)
generating first revenue but still below €1M ARR
selling to SMBs or mid-market (ACV < €30k)
aware that GTM is more than growth hacks
If you don't fit one or more of the criteria, my GTM audit is not ideal for you.
But feel free to reach out and I can recommend another service that better fits your needs.
Pricing

Simple flat fee

Delivered within 7 days. High ROI, zero fluff.

GTM Audit
Get a 360° assessment of your status quo + custom 6-month plan
€3000
What's included:
GTM Strategy review
GTM Execution review
4x reviews of sales demo recordings
Custom Action Plan (6-months)
90-min 1-on-1 call  
Delivered in 7 days
Book a Call

What SaaS founders are saying

Sampo Lappalainen
CEO & Co-Founder
@
LumiDB

Excellent stuff! Can't wait to get cracking!

Andreas Michel
CEO & Co-Founder
@
Ayunis

Working with Alex brought the focus we needed. He isn't just a sales coach — he thinks holistically about GTM, from lead generation to customer success and even product. His strategic insight combined with a hands-on approach (“let’s do it” mentality) makes him a true co-pilot to our team.

Thomas Moussafer
Co-Founder
@
Jimo

Alex’s GTM audit was exactly what we needed at this stage. His analysis was thorough and actionable, he didn’t just point out what wasn’t working, but provided really clear actions. What impressed us most was how he challenged some of our assumptions while validating strategic initiatives we had already planned. His external perspective helped us see blind spots in our sales process and funnel optimization that we were too close to notice. The deliverable was incredibly detailed yet easy to digest. We now have a concrete action plan to improve our trial-to-customer conversion and scale our outbound efforts more efficiently. If you’re a SaaS founder looking for honest, data-driven GTM guidance, Alex is the real deal.

A sneak peek of what you get.

FAQs

Who is the GTM audit for?

The GTM audit is best for early-stage SaaS/AI companies with a live product and first paying customers. I do work with SaaS companies up to 3€ million ARR.

Do we have a call with you?

Yes, after I've completed the audit, I will share with you a Google Doc with your audit and then we have a 90-min call where I go over all the findings of the audit and you can ask all the questions.

How do you get access to all our GTM stuff?

The best way is that you set up a digital 'data room' where I find all the relevant information. This can be a Notion page, Miro Board, Google Doc.

Some of the stuff is sensitive. Do you sign a NDA?

I understand the sensitivity of your data. Happy to sign a NDA.

Do I need to pay upfront?

Yes, the GTM audit is paid upfront. You’ll receive an invoice with a 7-day payment window.

Do we get a discount on your GTM advisory, if we first book the GTM Audit?

Short answer is Yes. My GTM advisory also usually starts with a GTM audit, but of course you don't need to pay twice. So you get a 1500€ discount on my first GTM advisory invoice.

We want to work long term with you. Do you also offer (long-term) GTM advisory?

Yes. I do work with founders over 6-months building a strong GTM foundation. Check out my GTM Advisory for more information.