Hit the first 1€ million ARR with less trial & error.
Work 1-on-1 with me as your GTM co-pilot to build and execute your GTM foundation — over 6 months, in focused 2-week sprints.
Accountability. Clarity & Focus. Less trial & error.
A repeatable and scalable Founder-Led Go-To-Market Strategy that brings you to 1€ million ARR
GTM foundation end-to-end.
Not just growth hacks.
We build and execute your GTM foundation that brings your startup to Product-Market-Fit (PMF) and makes you scale-ready.
Less trial & error.
Get clarity on things that matter.
We work in 2-week GTM sprints with 100% focus on things that matter now. 1-on-1 calls, proven frameworks and templates, and async reviews.
Say goodbye to taking all the hard decisions alone.
I give you actionable advice, honest feedback and hold you accountable, so you execute faster and with confidence.
My GTM advisory will help you with
Know what matters now and how to execute. Say NO to the rest.
Weekly calls, Slack DMs and Kanban board ensure things move forward.
Bet on proven frameworks, best practices, and my experience with 25+ SaaS founders
What results can you expect?
Know who they are, why they care about your product and how to find them.
Pricing model that fits your stage and GTM-motion. Value metric, tiers, packaging and payment terms.
Know exactly how to stand out from the competition. Unique differentiation instead of competitor bashing.
Understand the buyer journey and how to qualify leads, demo your product, close deals & onboard clients.
Messaging that resonates. Know how to talk about your product so that your ICP engage and convert.
We test different channels that best fits your model until we find 1-2 channels that consistently drive pipeline.
Your positioning and messaging translated into your homepage, sales deck, lead magnet, case studies, LinkedIn posts and outbound campaigns.
Know what you need to do daily, weekly, and monthly to hit your goals. Reverse engineered forecasts.
The key elements of a powerful GTM strategy
I support you hands-on and make sure we get the best results for your SaaS business.
How we work together
I review your status quo including all your GTM relevant materials, assets & processes.
Based on the audit, we define priorities, milestones and our 6-month goals.
We work in 2-week GTM-sprints - Kanban board with priorities, definition of done & owners.
90-min 1-on-1 calls for sprint-planning. We review your KPIs, check the results of the last sprint & plan our next priorities.
I review your deliverables and give actionable input to make sure you ship fast.
No need to re-invent the wheel. You get access to my best resources.
My GTM Advisory is right for you, if:
But feel free to reach out and I can recommend another service that better fits your needs.
You choose the plan that's best for you
I will be your GTM co-pilot and make sure you're doing the right things at the right time.
Say goodbye to taking all the hard decisions alone.
No fluff & 100% actionable.
1 Vetted Partner: You get warm intros to my vetted partners - experts for specific services that might be relevant for you, incl. Design, Paid Search/Social, Web Development, Content & SEO, Recruiting as well as business angels and pre-seed/seed VCs.
2 No risk guarantee: If you decide during the first month that you don't get the value you've expected, just let me know and we cancel the contract. You don't need to pay for the upcoming months. No strings attached.
3 Contract: The advisory is 6-months. After the minimum contract duration, it's possible to extend on a 3-month base.
4 Deliverables: Each sprint we decide on deliverables that I do for you. This can include things like: Homepage Messaging, Demo Call Reviews, LinkedIn Outbound Campaign, CRM Optimizations, Messaging, etc.
What SaaS founders are saying
I’d recommend Alex to any B2B startup or scale-up looking to clarify their go-to-market strategy. He’s great at turning complex ideas into clear, customer-focused messaging and helps teams align quickly around what matters
We worked with Alex to create a strong foundation for our GTM efforts and he quickly proved worth the investment! The combination of strategic challenging with tactical frameworks and hands-on action has helped us make changes to our positioning, messaging and GTM activities at a pace that would otherwise be unachievable.
I would highly recommend his work to founders looking to get their GTM strategy on the road. He's got a wealth of templates that can be tailored including crafting messaging frameworks, ICPs, GTM playbooks etc. His approach is professional, challenges you to view things in different ways and clearly a lot of experience in this area.
Working with Alex has been transformative for our startup. His mastery of Go-to-Market strategy is playing a pivotal role in our commercial progress.
Having Alex as a ‘partner/coach’ as we matured GTM over the last year has been invaluable and enabled us to make better decisions faster and to learn at a much faster pace than we’d be able to do alone.
The guidance in our weekly sessions were instrumental in sharpening our focus and equipping us with essential GTM strategies. I will recommend him to any early-stage SaaS startup and I'm looking forward to working with him in the future
10/10 experience. Alex is very structured and hands-on. He helped us find working GTM channels probably 5x faster than we could’ve done without him, which saved us months of trial and error.
Alex has been a fantastic help to Asora. He helped us sharpen our ICP and define clear compelling messaging for all our customer-facing communication (New website, Outbound Sequencing). Alex demonstrated a real desire to understand our business. After each session, we go out with a clear plan on what to focus on and how. I can highly recommend Alex to any early-stage SaaS Founder.
Alex bringt einen großen Werkzeug Koffer mit, was die Bereiche Sales & Marketing im SaaS Bereich betrifft. Gemeinsam haben wir unseren Sales-Prozess definiert, das Messaging angepasst und neue Outbound Sales Ansätze definiert. Somit haben wir gemeinsam eine ideale Grundlage geschaffen, um PATOFFICE auf das nächste Level zu bringen 🚀
Die menschliche & fachliche Kombination ist 1A, weshalb ich Alex sehr empfehlen kann👍🏽
Working with Alex brought the focus we needed. He isn't just a sales coach — he thinks holistically about GTM, from lead generation to customer success and even product. His strategic insight combined with a hands-on approach (“let’s do it” mentality) makes him a true co-pilot to our team.
Alex helped us at Media4Care to optimize our B2B Sales & Marketing processes. His hands-on approach and deep expertise were especially valuable in our SaaS startup environment — whether it was improving our CRM, setting up email campaigns, refining website copy, or developing lead gen strategies. He knows exactly where to focus in the sales funnel to drive quick results. We’d be happy to work with him again!
A sneak peek of what you get.
FAQs
You’ll work directly with me - 1-on-1. I’m not an agency, and there’s no handoff to junior staff. I personally guide and support every founder I work with. Think of me as your GTM co-pilot, hands-on and in the trenches with you.
It depends on the package. In the standard GTM Advisory, I don’t execute for you - because I believe founders need to own their GTM to truly succeed. That said, I work closely with you: reviewing, optimizing, and even drafting key pieces so you’re never alone in the process.
If you’re looking for deeper execution support, the GTM Operator package includes hands-on implementation where I take on parts of the GTM execution for you.
The GTM advisory runs for 6 months — designed to give us enough time to build, test, and refine your go-to-market strategy. After that, you can extend the engagement in 3-month increments based on your needs and momentum.
I don’t offer short-term engagements because GTM success takes time and iteration. My advisory program runs for 6 months, with the option to extend in 3-month increments. I’m your strategic co-pilot, not a quick fix. We’ll build for long-term impact, not short-term wins.
That said, I offer a no-risk guarantee: if after the first month you feel it’s not the right fit, you can walk away - no strings attached.
Want to test the waters first? You can start with a one-time GTM audit and then decide if a longer-term partnership makes sense.
I don’t offer a free trial - but I do offer a no-risk guarantee. If after the first month you decide the engagement isn’t the right fit, you can cancel and won’t be billed for the remaining term. It’s my way of ensuring you feel confident moving forward without unnecessary pressure.
Yes, all plans are paid upfront on a monthly basis. You’ll receive an invoice at the start of each month with a 7-day payment window. This keeps things simple and transparent for both sides.