Hi, I’m Alex 🙌
I help SaaS founders hit the first €1 million in ARR.
I've spent my entire career in the startup world with now 10+ years of experience in SaaS and marketplaces startups.
As the first commercial employee of a fast-growing SaaS-enabled-marketplace (Eversports), I was in the trenches to build the GTM foundation to grow to 100+ employees and 2000+ customers.
After 5 amazing years, it was time to start my own SaaS startup (Strydal/Classcamp) gaining first-hand experience as CEO & Co-Founder.
And since 2022 I'm supporting other early-stage founders on their journey from pre-revenue to €1 million ARR.
Over the last 3 years, I've helped with 25+ SaaS companies (bootstrapped, pre-seed & seed-stage) with their Go-to-market - as a GTM advisor, consultant, or interim CRO.
I publish bi-weekly actionable GTM content on my newsletter MRRunlocked and post daily on LinkedIn.
What I personally care about:
- Brainstorming new business ideas 💡
- Healthy delicious food and barista coffee ☕.
- Traveling, well-being, and all kinds of sports like skiing, beachvolleyball, yoga, padel and fitness 🧘
- Content (books & podcasts) about startups, personal development and positive mindset 📚
Among other things,
I help you:
5 ways I can help you grow your SaaS to
1€ million ARR with less trial & error
We build and execute your founder-led Go-to-market foundation — over 6 months, in 2-week sprints.
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