GTM Advisory for Vchfy
About Vchfy
Vchfy is a SaaS platform that empowers online stores to launch branded, CI-compliant voucher pages - without relying on third-party coupon sites.
When we started working together, they were doing $100k–$500k ARR with a team of 6, backed by early-stage funding and recently acquired by Coupons.de - a leading coupon platform in the DACH region.
The Challenge
Despite having 300+ customers, Vchfy's growth had stalled for nearly three years.
The leadership team knew the product had value—but several GTM bottlenecks were holding them back:
🔴 Vague ICP across a fragmented customer base
🔴 Positioning that failed to differentiate them from generic coupon platforms, making it hard for prospects to understand what the product really does, why they should care and how it's different to other coupon platforms
🔴 Low adoption, a large portion of their customer base was inactive
🔴 Monetization, their pricing model was pure performance-based (affiliate fees), making revenue much less than what it could be
🔴 Lack of clarity on the best GTM channels to get new customers
🔴 No repeatability in the sales process (it was different for each client)
The Solution
Vchfy brought me in to help reset their GTM foundation. Our priorities were:
✅ Defining their Ideal Customer Profile (ICP)
✅ Clarifying positioning and crafting messaging that resonates
✅ Rebuilding core GTM assets (website, emails, sales deck)
✅ Changing their pricing model to better to enable growth
✅ Identifying relevant GTM channels
✅ Refining and standardizing their sales process
They reached out to another SaaS founder and asked them for recommendations for good consultants and/or GTM advisors.
I was working with them before and they were very happy with my support, so they referred me to the Vchfy team.
How I helped the Vchfy Team
This is how I worked together with the Vchfy team to fix the issues halting their growth:
1️⃣ ICP Deep Dive: Analyzed existing customer base to identify best fit customers (aka. Ideal Customers) - their criteria, channels, and buyer persona
2️⃣ Positioning & Messaging – Developed a clear narrative to explain what Vchfy does, why it matters, and who it's for.
3️⃣ Revamped existing GTM assets based on the new messaging and positioning, resulting in
- Launching a completely new homepage
- Building a new sales deck
- Creating new sales email templates (post discovery, post demo)
4️⃣ Social Proof: Created new case studies with best-fit customers to win trust and close deals faster
5️⃣ Analyzed sales call recording to restructure how they do discovery and demo calls
6️⃣ Started to revamp their new pricing model (new value metric with tiered plans)
7️⃣ Made a clear action plan for next steps -
- New case study and pricing pages
- Referral Sales
- Testing of demand capture with Google Ads
The Results
After 6 months working together, Vchfy had a clear GTM playbook and foundational assets in place, including:
✅ A well-defined ICP to focus sales and marketing
✅ Clear positioning that differentiates from generic coupon platforms
✅ Revamped homepage, sales deck, and email flows
✅ A new pricing strategy (being tested at the moment)
✅ Better framework for demo and discovery calls
✅ Go-forward plan to grow revenue (channels & tactics)
How was your experience working with Alex?
What David and Torsten said about the GTM advisory experience:
✅ Two-week sprints
- We very much liked the 2-week sprint experience.
- This setup helped us focus on the most important things right now and led to faster execution.
✅ Async chats
- The async chat via Teams was great for us.
- He was super fast in responding to all the questions we had during the sprints.
✅ Execution
- The balance between 1-on-1 calls,
- Shared templates & best practices, and
- Async review work was perfect for us.
Overall it was the right balance between challenging us, but also not too much, and supporting, teaching and guiding us when it was needed.
What has changed since you built your GTM with Alex in your company?
“In one word: Clarity.
The best thing is that we now have an easy-to-understand way to explain what we do in one sentence, and prospects get it right away.”
What’s most valuable for you to have Alex as your GTM advisor?
Having Alex as a co-pilot is a shortcut for us. We can trust his expertise and this helps us to do things much faster and with more confidence.
Would you recommend Alex to others? If yes, why, and to whom?
Yes, we can highly recommend Alex. He is straight to the point. No consulting bullshitting. Just actionable advice - it feels like he’s in the trenches with you.
Final Thoughts
My advisory helped Vchfy build a clear GTM foundation and get them back to a growth trajectory.
If you're a SaaS founder stuck on GTM, messaging, or pricing - let’s talk. 👉 Book your free intro call.
.JPG)