GTM Advisory for LumiDB
About LumiDB
LumiDB is building a database platform that allows you access spatial data wherever the works happens. It's built for surveyors, GIS teams, and developers.
When we started working together, the company had just launched its MVP and signed its first customers. The team had already started experimenting with cold outreach, but results were limited and they were still searching for a repeatable GTM motion.
The Challenge
When we started working together, LumiDB had already built a promising product and signed its first customers. However, the company was still searching for a repeatable way to generate pipeline and convert prospects into customers.
In particular, they struggled with:
🔴 Limited success with cold email outreach
🔴 No repeatable sales motion
🔴 Uncertainty around positioning and messaging
🔴 Difficulty identifying and refining their ideal customer profile
🔴 Limited GTM foundations after launching their MVP
They had worked with a sales consultant that help them to setup automated email outreach and hone the messaging, but that didn’t work for them.
The team knew they needed a more structured approach to sales and GTM before scaling their efforts.
The Solution
Initially, the founder was looking for an agency to help scale outbound.
After several conversations, it became clear that the challenge wasn't a lack of outbound volume. The company first needed stronger positioning, messaging, and a repeatable GTM process.
That's when I was brought in to help (got recommended from the sales agency Sampo talked to).
The goal was to create a GTM foundation that would allow LumiDB to refine their ideal customer profile over time and consistently generate pipeline.
This is how we worked together:
✅ Initial GTM audit and strategy alignment
✅ 6-months GTM advisory with weekly calls and Slack support
✅ 3-months GTM advisory Lite support after building the strong foundation
How I Helped LumiDB
Instead of focusing purely on outbound volume, I helped LumiDB build the GTM foundations needed to generate demand more consistently.
This included:
1️⃣ Iterating on positioning and messaging
2️⃣ Creating a conversion-focused website and sales collateral
3️⃣ Improving sales discovery and qualification processes
4️⃣ Setting up LinkedIn outreach using Sales Navigator and Lemlist
5️⃣ Building outbound playbooks and messaging templates
6️⃣ Refining their ICP and customer segmentation
7️⃣ Creating social proof (case studies) and first founder-led LinkedIn content
The Results
Since building their GTM foundation, LumiDB has:
✅ Created a repeatable lead generation process
✅ Built a consistent pipeline primarily through LinkedIn
✅ Increased the number of demos booked and trials started week over week
✅ Improved positioning and messaging clarity
✅ Launched a new website
The amounts of demos we book and trials we start are growing week on week. This is primarily thanks to the foundations we created together with Alex.
How Was Your Experience Working With Alex?
"Alex came recommended by someone I talked with, and right off the bat he felt like the right person to help me."
"The ready templates and advice and ideas that Alex has been able to provide to practically any GTM question I have thrown his way."
"We are primarily communicating via Slack and a weekly call, which has been working well. Also the accountability of having a sparring partner has helped tremendously."
What Has Changed Since You Built Your GTM Foundation With Alex?
The biggest change has been the ability to generate leads consistently.
"We now have a mechanism to consistently bring in leads, primarily from LinkedIn."
The positioning and messaging frameworks have also made it significantly easier to refine and iterate on the company's ideal customer profile.
"The positioning/messaging frameworks have made it easy for us to iterate on our ICP."
What's Most Valuable for You to Have Alex as Your GTM Advisor?
Looking back, the biggest value wasn't a single deliverable. It was having access to practical GTM experience, proven templates, and continuous support when making decisions.
"The ready templates and advice and ideas that Alex has been able to provide to practically any GTM question I have thrown his way."
The accountability component also played a major role.
"Also the accountability of having a sparring partner has helped tremendously."
One unexpected lesson was discovering where demand generation worked best.
"LinkedIn worked much better than I anticipated. Inbound works better than outbound, which is also a surprise."
Another area where I pushed the team was customer discovery.
"Maybe when I had failed at getting all the needed information in customer discovery. It was good to have you push."
Would You Recommend Alex to Others? If Yes, Why, and to Whom?
"Absolutely. Anybody getting started with, or who is optimizing, B2B SaaS GTM, will be able to get a lot out of working with Alex."
"Great set of templates, practical knowledge on the sales psychology and tools, as well as easy to work with attitude. Two thumbs up!"
