Key GTM metrics at a glance
See how 8 CORE metrics connect activity, qualification, pipeline and revenue.
MQL = First Meeting Booked (not a signup). SQL = qualified opportunity. Sales cycle = SQL creation → Closed Won, measured for won deals. All numbers and targets are fictional illustrations, not benchmarks.
Revenue planning at a glance
How to read this example
Start with 8 metrics
See how the eight CORE indicators fit together.
Look for a bottleneck
Explore the fictional monthly trends and possible causes.
Explore a what-if plan
See how sales-cycle and conversion assumptions change the required activity.
KPI Trends — monthly development
Explore 12 months of fictional KPI history for the same illustrative ICP, use case and source.
8 CORE metrics in this example
Click any CORE metric to explore its fictional monthly development.
KPI trend
Illustrative monthly values · gaps = not reported
Month-by-month values
Missing ≠ zeroReverse-engineer a sample GTM target
Plan one revenue month or an entire 12-month period. Change assumptions to explore the math; sample KPI history stays unchanged.
New ARR · not MRR
Here's the funnel behind your target
All 23 GTM metrics
Every metric has a definition, formula and one practical lever. CORE identifies one of the eight suggested founder metrics.
This library uses fictional example values. “—” means not measured, not zero. In a real company, use a consistent qualification definition and compare comparable cohorts.